Page 1 of 2
Fox brand evolution
Name
*
How do you describe Fox when talking to potential clients? What words come up most often and which do you wish didn't?
What does Fox do that its competitors genuinely cannot, or don't do as well?
Does any competitor's brand or other agency standout as exceptional?
Are there any misconceptions when a client comes to you?
Do you notice any key differences or similarities between US and European clients?
What do you feel most proud of about Fox Agency?
Which capabilities or services need to be better reflected in the new brand?
What's the most "Fox" piece of work you've ever done and why?
What kind of person ‘makes it’ at Fox and what kind of person doesn't last?
What's the one thing you want a prospective client to feel when they first encounter the new brand?
What could cause the rebranding of Fox to fail?
Submit
